How should a website be structured so it can be found on Google?
This blog explains how a website must be structured so search engines like Google can understand and find it. There are countless websites on the internet that technically exist but receive hardly any visitors – simply because Google does not understand what the website is about. In this article, we will go through the most important points step by step.
To make everything easier to understand, we will use a bakery as an example.
Why generic phrases do not work
Imagine creating a website where the first text only says:
“Welcome to our website”
What information should a search engine like Google take from this? Google does not know who you are, what you offer, or where you are located. This is exactly the problem many websites face.
The start section (hero section)
A website is divided into different sections. The first and most important one is the start section, also known as the hero section.
Here it is crucial to clearly state all relevant information, for example:
“Welcome to Meyer Bakery in Berlin”
Now Google immediately understands:
- This is a bakery
- The name is Meyer Bakery
- The location is Berlin
This gives Google exactly the information it needs to display the website when someone searches for “bakery in Berlin”.
About us or team section
This is usually followed by an About Us, Team, or About Me section. Here you introduce your business and again answer the most important questions:
- Who are you?
- What do you do?
- Where do you operate?
For example:
“We are Meyer Bakery from Berlin and have been operating since 2010. We specialize in traditional baking and produce fresh goods every day.”
Google now understands:
- Meyer Bakery is a bakery
- Location: Berlin
- Specialization: traditional baking
Important:
“We offer our service in Berlin”
This statement is unclear because Google does not know what kind of service you provide. Always be specific and clear.
The service section
After the introduction comes the service section. At Webyfast, this section is intentionally simplified and built using three cards.
A business can offer many services, but clarity is more important than quantity.
Example for a bakery:
- Bakery & sales
- Home delivery
- Events & catering
Each category can then be explained in more detail.
Very important:
- No abbreviations
- No vague terms
For example:
“We offer event catering with fresh baked goods”
instead of simply “Catering”.
Call to action (CTA)
After the three core sections:
- Start section
- About us
- Services
the visitor is ready to act.
- Contact
- Request information
- Book an appointment
The visitor has been informed and convinced – now they should be able to take action.
Gallery & reviews (trust building)
The next section is usually a gallery. Showing your work or products builds trust.
Reviews are equally important. At Webyfast, there are simple fields where you can copy your three best reviews – whether they come from Google, Trustpilot, or another platform.
This allows you to highlight your strongest customer feedback without complex integrations. New visitors immediately see what others say about your business.
Second CTA – don’t let users scroll into nothing
At the end of the page, there should always be another call to action.
- Phone
FAQ section
The FAQ section answers common questions in advance. If something feels unclear or too complex, users often do not contact you.
This also helps Google by adding more relevant content.
“At Meyer Bakery in Berlin …”
Conclusion
Now you know how a website must be structured so Google can understand and display it correctly.
At Webyfast, this structure is already built in – you only need to fill it with clear and meaningful content.
